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Lifis identity and packaging

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Lifis, a brand of freeze-dried fruits and vegetables

I’m excited to share one of my favorite projects – Lifis, a brand of freeze-dried fruits and vegetables that I had the pleasure of creating together with my sister. For the Lifis brand, I designed the overall visual identity – from the logo to the packaging. In the packaging design, I contributed as the author of most graphic elements, including original illustrations of leaves, fruits, and vegetables that emphasize the brand’s natural and authentic character. The logo aligns harmoniously with contemporary food brands and conveys softness, lightness, and a sense of connection. I’m truly happy that this beautiful collaboration grew into such a meaningful and refreshing project. 🍓✨

Client
Lifis
Agency
Element Studio
Art Director
Polona Kopač