Polona
Contact

Animal Association

Previous

Logo design

The Association represents all animals – domestic, farm, wild, tamed, and exotic species. Its symbol, therefore, is not a single animal but a mythical creature – the griffin, which embodies the strength of both the eagle and the lion. In designing the logo, I aimed to create an impression of power, confidence, and stability. To achieve this, I used geometric lines and chose a standing pose with a few sharp accents. Nevertheless, the lines of the beak, crest, and tail are slightly softened, symbolizing “tameness” and conveying friendliness and openness to dialogue.

Client
Animal Association
Agency
Element Studio
Art Director
Polona Kopač