Designing a New Year's map

For the Festively Decorated Ljubljana project, I designed a comprehensive visual identity that brings together the festive lighting map and illustrations created by Urban Modic into a cohesive graphic narrative. I developed a wide range of communication materials, from digital assets and print materials to vehicle wraps for public transport. A key focus was on clearly addressing tourists and inviting them to join guided tours of the festively decorated city. The design process respected the existing visual identity as well as the technical constraints of implementation in public space. The project required close collaboration with the client and production partners, along with a high level of flexibility during execution.